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Fluid Trade, July 2009

The Campaign for Smarter Drinking: Smarter or Superfluous?

The alcoholic beverage industry has just unveiled their largest anti-binge drinking initiative ever; 60 companies and trade groups will spend £100m over the next five years, teaming up with the independent charity Drinkaware and the government, to help combat irresponsible drinking habits.

The Campaign for Smarter Drinking is targeted mainly at young adults, focusing on changing the image of and attitudes toward drunkenness. The program is slated to run for at least five years and will rely on the slogan "Why Let Good Times Go Bad?" The motto will be plastered on outdoor advertising, signs, drink mats in pubs and bars, on-pack, and POS displays at retailers...click here to read more

Featured Cocktail

Fluid Trade's Featured Cocktail for Feb, 2010 is Santa Claus

Santa Claus

Drambuie, Lighty Shaken Cream, Hot Cranberry Juice
Hot Cocktail
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Featured from the Directory

Fluid Trade's Featured Supplier for Feb, 2010 is London Bar & Kitchen LTD

London Bar & Kitchen LTD

Wholesale Bar & Kitchen Equipment We are a wholesale catering equipment supplier providing every possible item you'll ever need for your bar, restaurant or cafe. Whether your an existing outlet or...
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