Botantical body draws in the crowds at Bar.10
Date Posted: 17 Jun 10
Posted By: Paul Caffell
Keywords: Caorunn's new Celtic Botantical body draws in the crowds at Bar.10 scottish highlands bar 10 emma jane cammack Caorunn's new Celtic Botantical body draws in the crowds at Bar.10 scottish highlands bar 10 emma jane cammack Caorunn's new Celtic Botantical body draws in the crowds at Bar.10 scottish highlands bar 10 emma jane cammack Caorunn's new Celtic Botantical body draws in the crowds at Bar.10 scottish highlands bar 10 emma jane cammack Caorunn's new Celtic Botantical body draws in the crowds
Caorunn's new Celtic Botantical body draws in the crowds at Bar.10
Caorunn Scottish Gin added excitement to this year’s Bar 10 Show by unveiling a Caorunn Celtic Botanical Body, a model body painted from head to toe with the gin’s 5 Celtic botanicals.
To showcase the brand’s unique botanical infusion and give visitors a taste of the Scottish Highlands, Caorunn commissioned internationally renowned body artist, Emma-Jane Cammack to create the design in Caorunn’s signature art-nouveau style.
Featuring Heather, Bog Myrtle, Rowan Berry, Coul Blush Apple & Dandelion, which make up the gin’s Celtic botanical infusion, the design perfectly captured the brand essence and ensured that Caorunn Gin stood out from other exhibitors. Show visitors flocked to the Caorunn stand during the morning to watch the body painting take place and enjoyed an afternoon sampling session with Caorunn’s stunning model.
Since its launch in August 2009, Caorunn Scottish Gin (pronounced ‘ka-roon’) has been a hit with gin lovers across the UK and key European gin markets. The handcrafted small batch distilled gin has inspired even the most discerning drinkers with its clean, crisp aromatic taste and long dry finish. The launch of the Caorunn Celtic Botanical Body forms part of an integrated marketing and promotional strategy that the brand will be rolling out throughout the year.
Caorunn’s Brand Manager Ibolya Bakos says:
“We are delighted to be part of Bar.10 this year and really wanted to cause a stir amongst visitors. Caorunn is a classy and artistic brand with Celtic prominence and through Emma-Jane’s inspired creation, this really came across. We are delighted to have our Celtic Botanical Body as part of the team at such an exciting event.”
In addition to Caorunn’s artistic new addition to the show, the brand showcased their exciting new cocktail range which included a delicious new drink, created by Caorunn’s award-winning mixologist Ervin Trykowski. His new Caorunn cocktail, Good for the Gender, was recently awarded a silver medal during the Drinks International Cocktail Challenge:
Good for the Gander
25ml Caorunn
25ml Lillet
25ml Goose Island India Pale Ale
12.5ml St Germain (elderflower liqueur)
Method: Add everything to a mixing glass and stir with ice. Serve in a chilled martini glass with a grapefruit twist.
International Beverage Holdings (www.interbevgroup.com) was established in 2005 as the international arm of ThaiBev, one of South East Asia’s leading alcohol beverage companies. With a network of regional offices in Asia, Europe and North America, the company is responsible for the production, sales, marketing and distribution of a portfolio of premium global brands in over 80 countries and territories.
Inver House Distillers (www.inverhouse.com) is globally integrated into International Beverage Holdings and drives the distillation and maturation of Scotch through its five distilleries.
International Beverage brands include:
Chang Beer: Thailand’s iconic beer brand
Single Malt Scotch Whiskies: Old Pulteney, Balblair, anCnoc, Speyburn
Blended Whiskies: Hankey Bannister
Mekhong: ‘The Spirit of Thailand’ since 1941
Caorunn - a small batch distilled Scottish Gin infused with 5 Celtic botanicals
The company’s success is built on the combination of a strong understanding of local cultures and markets with the creation of a truly global operational network. Brand building pays respect to heritage, provenance and craftsmanship whilst delivering innovative and highly effective strategies at global level. A skilled and dedicated team of more than 12 nationalities speaking over 14 languages delivers the highest standards of customer service and attention to detail across all aspects of the business.
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