Can 'Bru spot the difference?
Date Posted: 08 Feb 09
Posted By: Paul Caffell
Keywords: New advertising campaign for Diet Irn_Bru
Date: 09 Feb 09 - 09 Feb 09
Can 'Bru spot the difference?
Irn-Bru has created a brand new advertising campaign to highlight the sugar free benefit of Diet Irn-Bru.
Sporting two identical images, consumers are asked to 'Spot the Difference'; but there is only one difference - one is sugar free. The thinking behind the creative is reinforce that Diet Irn-Bru is sugar free but still has the same refreshing taste as Irn-Bru.
Renowned and loved for its award-winning creative and humorous advertising, Irn-Bru's new Diet campaign is sure to amuse consumers. It will appear on billboards across the country from today (Monday 9th February).
Martin Steele, Brand Manager for Irn-Bru said:
"Diet Irn-Bru has the PHENOMENAL taste without the sugar. Our new advertising campaign is designed to make sure that everyone knows the sugar free benefit, in Irn-Bru's own distinctive, humorous way."
New look cans and bottles of Diet Irn-Bru are available in supermarkets and newsagents across Scotland from Monday 9th February to coincide with the launch of the new advertising campaign.
Ends
For further information contact Lorna Gilmour at Burt Greener Communications on 0141 248 6007 / 07980 369 620 or lornag@burtgreener.co.uk
Home | More News and Articles