Inver House Distillers Appoints The Leith Agency for Global Campaign
Date Posted: 05 Aug 07
Posted By: Tania
Keywords: None
Date: 01 Jan 01
Inver House Distillers Appoints The Leith Agency for Global Campaign
Inver House Distillers has appointed The Leith Agency to manage their first global direct marketing campaign for their super premium brand, Balblair Highland Single Malt Scotch Whisky as part of a six-figure investment in the brand’s re-launch.
Balblair’s striking new vintage identity was revealed in March and now The Leith Agency, Marketing Services Company of the Year 2007[1], has won a three way pitch to target discerning whisky consumers world-wide through a direct marketing campaign which will include a recruitment drive, trade and consumer incentives as well as an exclusive online membership club for Balblair enthusiasts.
This is the first time Balblair’s owners Inver House Distillers have worked with the Leith Agency, whose current clients include IRN-BRU, SEAT UK and the Scottish Executive. Following the appointment Margaret Mary Clarke, Balblair’s Brand Manager commented:
“We see direct marketing as a core element of our brand strategy for Balblair and are excited about the appointment of Leith whose pitch was truly impressive – they exceeded our expectations by presenting a campaign that will connect with our target consumers in an innovative way, replicating the premium status, quality spirit and stylish offering of Balblair.”
Ian White, Partner, Direct Marketing of the Leith Agency commented:
“Through a variety of channels direct marketing offers fantastic opportunities for companies looking to encourage interest in their brand and build a relationship with their target market. We are really looking forward to producing a wide range of work with the team at Balblair - it’s an incredible whisky and the brief presents a fantastic opportunity to deliver an impactful and creative campaign for the brand across the UK and beyond.”
The Balblair Porfolio includes;
1979 – 46% (70cl) - £84.99
1989 – 43% (70cl) - £39.95
1997 – 43% (70cl) - £27.99
Balblair 1979 is amber in appearance with radiant golden honey highlights. A superbly balanced malt with warm aromas of honey, toffee and vanilla that come from the long years of maturation in American oak barrels. Cloves, oranges, bananas and pears can also be detected in the aroma adding to the complexity of this exceptional Vintage. Sweet, honey vanilla flavours combine with cloves and spices leading to a rich, full-bodied, long-lasting, finish.
Balblair 1989 is mid-amber in appearance with honey-gold highlights. A full-bodied malt with aromas of raisin, green apple and hints of banana and lemon. The American oak barrels, used in the distillate’s maturation, lend a warm toffee, vanilla fragrance. On the palate there are raisins and fruits with a rich spiciness leading to a long, complex and ultimately smooth finish.
Balblair 1997 is subtly amber in appearance with rose-golden highlights. This full-bodied malt is fused with the aromas of pineapple, apricot and lemon to create a long-lasting sweet finish. On the nose, the American oak barrels used in the distillate’s maturation, produce an inviting, spicy fragrance. Hints of oak, spice and raisin combine with the sweetness of vanilla to create a long-lingering, creamy smooth finish on the palate.
INVER HOUSE DISTILLERS
With an enviable standing and refreshingly original approach, Inver House is increasingly recognised as one of the industry’s most interesting companies, having developed a diverse, high quality portfolio of brands. With headquarters based near Airdrie, the company has five distilleries – Pulteney, Balblair, Speyburn, Knockdhu and Balmenach – that each produce their own distinctive, individual single malt whisky. Currently sold to 85 countries worldwide, Inver House’s products include:
* Old Pulteney – one of the UK’s top 15 single malts, this flagship brand is known as ‘The Genuine Maritime Malt’ and reputed as one of Scotland’s finest whiskies. Old Pulteney also supports an exciting programme of sailing and maritime events
* Balblair Single Malt Whisky – premium vintage whisky inspired by its Pictish roots but with a contemporary design and international focus
* anCnoc – boutique malt and key supporter of Scottish arts and creative industries
* Speyburn – value-for-money whisky, which has established itself as the 8th largest selling malt brand in the USA
Inver House also produces a range of blended malts, blends, vodka, gins and liqueurs, such as Scotland’s Original Cream Liqueur, Heather Cream.
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