Pommery becomes Frieze Art Fair's official Champagne sponsor
Date Posted: 10 Oct 09
Posted By: Paul Caffell
Keywords: Frieze Art Fair Champagne Pommery official Champagne sponsor internationally renowned Frieze Art Fair Vranken-Pommery Monopole Hix Oyster Bar and Chop House Frieze Art Fair Champagne Pommery official Champagne sponsor internationally renowned Frieze Art Fair Vranken-Pommery Monopole Hix Oyster Bar and Chop House Frieze Art Fair Champagne Pommery official Champagne sponsor internationally renowned Frieze Art Fair Vranken-Pommery Monopole Hix Oyster Bar and Chop House Frieze Art Fair Champagne Pom
A WORK OF ART
Pommery becomes Frieze Art Fair’s official Champagne sponsor
7 October 2009. Champagne Pommery has become the official Champagne sponsor of the internationally renowned Frieze Art Fair.
Now in its seventh year, Frieze Art Fair encompasses the very best contemporary art galleries from around the world, bringing together works by today’s most exciting artists. Over the four day event, Pommery Brut Royal NV, the marque’s signature Champagne, will be served at each of the 165 gallery stands, as well as in the VIP area and Hix Oyster Bar and Chop House.
Pommery’s presence at Frieze Art Fair does not end here, as the Champagne House will also sponsor the fair’s first ever stand prize. On preview day (14 October), a panel of expert judges will award the Frieze Art Fair Stand Prize to the gallery with the most innovative display. The director of the winning gallery stand will not only receive critical acclaim from their peers, but will also be presented with a cheque for £10,000 by Natalie Vranken of Vranken-Pommery Monopole.
Pommery’s three-year sponsorship of the international art fair is an exciting move for the brand, which is already strongly aligned with the contemporary art scene. Part of the prestigious Vranken-Pommery Monopole portfolio, every year, Pommery hosts its own contemporary art exhibition, Expérience Pommery. As one of the largest annual art exhibitions in France, the event attracts over 100,000 visitors to its domaine in Reims, Champagne.
Sara Hicks, Vranken-Pommery Monopole’s UK Manager, said: “We are thrilled to become Frieze Art Fair’s official Champagne sponsor. The fair is undoubtedly one of the most important dates in the arts calendar and the perfect fit for Champagne Pommery, which has been a great benefactor of contemporary art for many years.”
Victoria Siddall, Head of Development at Frieze, said: “We are delighted by the start of this three-year partnership with Champagne Pommery. The marque’s long standing relationship with contemporary art means that it really is the perfect Champagne partner for Frieze Art Fair.”
About Vranken-Pommery Monopole
Vranken-Pommery Monopole is one of the leading Champagne producers. Its broad portfolio includes Champagne Pommery, the prestige Cuvée Louise and the unconventional POP. The portfolio also includes Heidsieck & Co. Monopole, Charles Lafitte, and Vranken’s Demoiselle and Diamant Champagnes. Vranken-Pommery Monopole is also active in the high range port wine sector with Rozès, and is a major player in rosé wine distribution with the Vins des Sables (Listel) and Vins de Provence (Pradel, la Gordonne) that it sells worldwide.
About Frieze Art Fair
Frieze Art Fair takes place every October in Regent's Park, London. The fair features over 160 of the most interesting galleries working today, from Berlin to Los Angeles and London to Tokyo, providing visitors with a unique opportunity to see and buy art from the world's leading contemporary artists.
Frieze Art Fair, 15-18 October 2009. To purchase tickets please contact See Tickets on +44 (0)871 230 7159, www.seetickets.com www.frieze.com
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