10/08/2009 21:01:47
Gloria
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The alcoholic beverage industry has just unveiled their largest anti-binge drinking initiative ever; 60 companies and trade groups will spend £100m over the next five years, teaming up with the independent charity Drinkaware and the government, to help combat irresponsible drinking habits.
The Campaign for Smarter Drinking is targeted mainly at young adults, focusing on changing the image of and attitudes toward drunkenness. The program is slated to run for at least five years and will rely on the slogan "Why Let Good Times Go Bad?" The motto will be plastered on outdoor advertising, signs, drink mats in pubs and bars, on-pack, and POS displays at retailers. The plan is to offer no-nonsense tips to young consumers, such as drinking non-alcoholic beverages in between alcoholic ones, eating while enjoying an alcoholic beverage, and having a plan to get home safely after an evening of drinking. By using the relationship specific brands have with their consumers, campaign creators believe this strategy will cause those who drink irresponsibly to rethink their drinking habits and make wiser choices. The success of this plan relies on the minority; that is, those who make the choice to drink irresponsibly, to clean up their act while not punishing the majority, those who drink responsibly, unlike plans to set a minimum price level on alcohol or raise taxes to discourage alcohol misuse.
Many bars and pubs as well as others in the industry are taking their own steps in their own establishments individually to combat alcohol misuse. The campaign’s creators believe that success relies on the power of the collective to band together for a common goal, and many industry members agree; others, however, do not. They wonder if the public really needs another anti-binge campaign telling them how to drink. Others question if it is just more wasted taxpayer money going to a lost cause. What about you? Will your establishment step up and join the collective, or would that be superfluous in addition to the actions you are already taking?
Are you taking any actions?
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16/08/2009 18:42:05
Tom Dankins
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Finally! Something that addresses the image of irresponsible drinking! I think this is what will work.
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16/08/2009 18:44:58
A.B.
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I agree; the more of us that are involved, the more success we will have. Using brand awareness is a great idea.
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16/08/2009 18:45:59
Shelly Beauford
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Strength in numbers!
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16/08/2009 18:47:03
A.B.
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My bar has signed up for this campaign. We are waiting for our materials right now. To be continued...
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16/08/2009 18:49:08
Guest
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It's not going to do anything if the families of these young people still drink recklessly. If they are raised in an environment that is addictive, then it doesn't matter what the substance is or what the government and the industry does; the child has grown up in an addictive environment, and that is what they will do in their lives.
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16/08/2009 22:21:54
Smitty
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I think that's an incredibly negative viewpoint to take. It is up to individuals to make their own choices, and if we take the "coolness" factor out of it, then that's just one more reason for them to rethink their actions.
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16/08/2009 22:25:22
Jenny Bean
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The ACS is being supportive, and that's a big step. This isn't just for bars and pubs; it includes convenience stores, liquor stores, even grocery stores.
"ACS Chief Executive James Lowman said: 'We are delighted to endorse the Campaign for Smarter Drinking. We believe that this consumer marketing campaign developed through the shared expertise of professionals across the industry and Government will have a lasting impact on consumer behaviour.'"
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16/08/2009 22:26:56
Guest
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I still think it's up to the familial unit to instill in children what is right and what is wrong. Drinking in excess and carrying out illegal behaviors is wrong. If parents were doing their jobs better the youth would be more in control of themselves.
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16/08/2009 22:28:50
Mandee
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Jenny Bean wrote:
The ACS is being supportive, and that's a big step. This isn't just for bars and pubs; it includes convenience stores, liquor stores, even grocery stores.
"ACS Chief Executive James Lowman said: 'We are delighted to endorse the Campaign for Smarter Drinking. We believe that this consumer marketing campaign developed through the shared expertise of professionals across the industry and Government will have a lasting impact on consumer behaviour.'"
I think that this will work because industry and government are working together in unison. It's one thing to have the govt cramming their viewpoint down our throats and wagging their finger at us, and yet another to have some members of the industry knocking themselves out over this while others do nothing. It is the power of everyone working together in one way that will make a dent in this problem.
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16/08/2009 22:31:59
Guest
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No matter how "uncool" getting drunk is made out to be, if people can get it at the grocery store for less than water, nothing is going to change. That is a facet of the problem that this answer doesn't address.
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16/08/2009 22:35:42
Guest
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No matter how "uncool" getting drunk is made out to be, if people can get it at the grocery store for less than water, nothing is going to change. That is a facet of the problem that this answer doesn't address.
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16/08/2009 22:38:55
A.B.
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I realize that this campaign is targeted towards young people and that they make up the largest portion of those who binge drink, but I still have to ask. What about older individuals that drink? Are they to be ignored?
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16/08/2009 22:45:19
JackyBoy
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The prices of supermarket booze is outrageous. What's even worse is Andy Clarke, COO of Asda, yapping about being responsible. He does acknowledge that supermarkets like Asda have a role in the community, among other things selling knives and booze to underagers. If he's so concerned about underagers then he should be leading a campaign to raise prices of the booze he sells in his stores.
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16/08/2009 22:49:33
BabyLyssa
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What, like the "Challenge 25" initiative?
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16/08/2009 22:50:57
Guest
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What's that?
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16/08/2009 22:52:26
Leslie Andrews
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It is a voluntary initiative that supermarkets wanted to get off the ground that would require individuals under the age of 25 to provide ID when they buy alcohol.
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16/08/2009 22:55:10
Guest
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I see. Thanks. Does that work?
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16/08/2009 22:57:12
A.B.
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Well, it's the successor of Challenge 21, and that did help reduce the sales of underage alcohol sales. It didn't get rid of them completely, but it did help bring them down. This is just the next step.
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16/08/2009 23:00:08
JackyBoy
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And now they're getting medals for cheap booze!
" Asda wins a medal for £2.98 wine
Friday, 14 August 2009
A bottle of Asda own-label wine that retails for just £2.98 has scooped a medal in the 2009 Decanter World Wine Awards, making it the first time a bottle under £3 has received such an accolade.
The supermarket rosé from Asda (Asda Portuguese Rosé) entered the competition alongside 10,285 wines from around the world.
It was judged by the best palates in the business and awarded a commended medal.
Decanter's tastings director Christelle Guibert, said: "This is great news for consumers.
"As the credit crunch continues and more people are choosing to entertain at home it is reassuring for them to know they can pop to the local supermarket, pick up an award-winning wine and still get change from £3.
"The awards attracted more entries than ever before and the standard was incredibly high, so this supermarket rosé is in very good company!"
Luckily it's not just rosé lovers who will be celebrating the results of the awards.
A red from Asda (Asda Valencia Tempranillo), modestly priced at just £3.08 received a bronze medal and a bronze medal also went to Asda Medium Chardonnay (£3.24). "
http://www.talkingretail.com/news/industry-news/13032-asda-wins-a-medal-for-p298-wine.html
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